Radys celebrates its 20th anniversary with a special tour through Switzerland. Founded in 2003 by Swiss elite athlete and mountain enthusiast Adrian Ruhstaller, the company has since dedicated itself to producing sustainable and high-quality functional clothing. The breathtaking Alpine landscape surrounding Radys serves not only as a testing ground but also as an important source of inspiration for developing innovative mountain sportswear. Whether in summer or winter, on the mountain or in the valley, in bright sunshine or stormy conditions – Radys stands for the highest functionality and comfort.
The story of Radys: From vision to realitySuccessful brand
Adrian Ruhstaller had the vision to create his own mountain sports collection as early as age 14. At 30, he fulfilled this dream. With years of experience in the textile industry – including at C&A, Mammut, and Belowzero – and a degree in business administration HF, Adrian founded the Radys brand. Since then, he has led the company with great passion and commitment through market challenges. Today, as a father of two, Adrian is especially committed to climate protection. Radys continuously works to make products and processes more sustainable and to make the textile industry more future-proof.
Anniversary Tour 2023: 370 kilometers and 8,848 meters of elevation
On the occasion of the 20th brand anniversary and his 50th birthday, Adrian Ruhstaller took on an extraordinary challenge in February 2023: covering 370 kilometers and 8,848 meters of elevation from Samnaun to Zermatt in just three days using skis and his gravel bike. On this impressive anniversary tour, he visited 16 sports retailers and personally thanked them for their long-standing cooperation. This unique journey was documented in a moving video by filmmaker Thomas Oschwald.
Watch the video!
Experience Adrian Ruhstaller's anniversary tour and get an exclusive insight into the challenges and highlights of the journey.
